Ajman, UAE (Web Desk): A massive fire has erupted in Ajman Shopping Center opposite GMC Hospital on Friday morning. The cause of the fire is unknown but the center is being evacuated and fire brigades are on the scene.

According to initial reports, the fire broke out in popular fashion retail outlet, Splash Center.

Heavy smoke can be seen billowing out of the building in videos posted by residents. Considering it's a weekend, traffic is thin in the area.

Emergency services, including the Civil Defence have arrived at the site of the incident to contain the fire.

No further details have been given as it is a developing story.