According to Chinese news agency, Xinhua, fire started late Sunday afternoon in the foot massage parlor in Tiantai in the eastern coastal province of Zhejiang. It was extinguished in less than two hours.
According to details, 8 lost their lives in the fire, while other 10 died in hospital.
The Beijing News said, quoting a witness, Shards of broken glass were strewn across the floor of the massage parlour . "Windows in the third and fourth floor, where residents lived, were also shattered."
The cause of the fire is unclear, Xinhua said.
Fire safety procedures are routinely ignored in China, with exit doors often locked and escape passages blocked in buildings across the country.