California (Web Desk): Uber has hired an engineer from the US space agency NASA to work on its initiative to nurture a flying car industry.

Mark Moore joins the Uber Elevate project, which is aimed at supporting companies that are developing vehicles, as well as working with regulators and governments that would be involved in setting rules, Voice of America reported.

Uber says it sees itself as a "catalyst" and issued a research paper last year describing its vision for vehicles that most resemble helicopters, but are quieter and cheaper to operate on a mass scale. The paper said that while Uber 's vision of electric aircraft that take off and land vertically on a network of elevated pads is ambitious, it believes that can be achieved in the coming decade with the right collaboration.