Canberra (Web Desk): Australian actress Margot Robbie will play the role of Mattel's iconic Barbie doll in the toy's first live-action film.
Barbie, who will celebrate her 60th birthday this year, has already been the subject of dozens of animated movies, though none were ever distributed in theatres.
"Over the brand's almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles, from a princess to president," Robbie said.
"I'm so honoured to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide."
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Launched in March 1959, the character of Barbara Millicent Roberts is from the fictional town of Willow, Wisconsin.
Robbie, 28, has starred in films including Suicide Squad in 2016 and I, Tonya in 2017, for which she was nominated for a best actress Oscar.