With the market for luxury brands well established in the Kingdom, some of the biggest names in international fashion are attending the event, which kicked off last night with a glittering opening ceremony.
Italian fashion house Roberto Cavalli, French couturier Jean-Paul Gaultier and Russian designer Yulia Yanina will all be in attendance, as will British luxury department store Harvey Nichols, which is hosting a series of trunk shows with the AFC.
Attendees can expect an eclectic array of designs reflecting the cosmopolitan character of Arab style and will get a front row seat as the fashion industry’s who’s who from across the Middle East showcase their latest innovations.
“A lot of things have been changing in Saudi Arabia…. now we can invite everyone to come here and be a part of this change. We have so many talented designers in this country and such a love for fashion . Now we can show that to the world,” Princess Noura told Arab News.
Two weeks later than initially planned, the Saudi Arabian edition of Arab Fashion Week joins designers from Europe and the Arab world over the course of four days — including the kingdom’s own Arwa Banawi, whose The Suitable Woman line is adored by fashionistas across the region, and Mashael Alrajhi, the eponymous gender-inclusive label of a rarely-seen Saudi sheikha.