Lahore (Web Desk): Global telecom operator VEON has introduced its messaging and mobile services app in Pakistan .

VEON has designed the messaging app to compete with the likes of Facebook Inc's WhatsApp and Rakuten Inc's Viber, offers free services to customers via its mobile network without users incurring data charges as other apps do.

The basic aims of VEON is to offer basic communication for free, while taking a cut of proceeds from partnerships with popular internet services it offers through its app , using data insights it can glean as a network operator.

It simply uses your phone’s mobile network or Wi-Fi (where available) to let you call, chat, send pictures and videos for free, so you don’t have to pay for every message or call.

The launch of VEON marks a new era of connectivity for the country, which allows users to experience contextualized, personalized internet experiences and opportunities, enabling them to access information and services and engage with the world.