California (Web Desk): Apple proclaimed iPhone 7 and iPhone 7 Plus special edition with a vibrant red aluminium finish on Tuesday.
Since March 24, Friday the special edition will be available to order online worldwide and in stores.
The iPhones will be available beginning in 32gb and 128gb models, starting price of $399 at apple.com and apple stores
An updated version of its iPad tablet of Apple Inc also unveiled with a brighter screen and with a $329 starting price that is the lowest ever for a full-sized tablet from Apple.
“Its smaller iPhone SE model will be available in 32 and 128 gigabyte (GB) versions, replacing the 16 GB and 64 GB models,” Apple said.
The updates of hardware are incremental enhancements that were announced without a major media event. Apple is widely expected to unveil an update to its flagship iPhone this fall that might have new features such as wireless charging, 3-D facial recognition and a curved display.
This new iPad model starts at 32 GB of storage and replaces the iPad Air 2. It will be slightly less expensive than the smaller iPad Mini 4, which starts at $399 for a 128 GB model.
A new app also announced by Apple for creating videos and sharing them with friends on its iOS devices. The new feature, along with extra iMessage features released in recent years, pushes Apple closer to competing with the features in social networking apps like Snap Inc.
The new app, “called Clips” allow users to add captions and speech bubbles to videos and share them on social networks such as Facebook, Instagram or Apple's own messaging app, where videos can be sent to contacts with a single tap. But unlike Snap or other messaging apps, users can add captions to videos using their voice.