PepsiCo supports ‘Saaf Suthra Shehar’ programme

PepsiCo supports ‘Saaf Suthra Shehar’ programme

Islamabad (PR): PepsiCo Pakistan joined hands with the Islamabad administration, ‘Saaf Suthra Shehar’, and Haidri Beverages Limited to motivate plastic waste segregation and collection at source for the citizens of Islamabad and Rawalpindi.

A Memorandum of Understanding (MoU) was signed between PepsiCo, Saaf Suthra Shehar, and PepsiCo’s bottling partner Haidri Beverages (Pvt.) Limited (HBL).

PepsiCo and Haidri Beverages Limited have announced free monthly bulk water refills for those customers who segregate and hand over at least 10 used plastic bottles of any brand, shape, or size. The used bottles will be collected and sent to a recycling facility by Saaf Suthra Shehar.

This initiative was launched under ‘Recycle for Tomorrow’ - PepsiCo’s plastic waste collection and recycling platform. PepsiCo has launched several initiatives under this platform.

During the MoU signing ceremony, Director Public Policy and Government Affairs PepsiCo Pakistan, Mr. Hatim Khan shared his views, ‘‘We recognize the important role that we can play in driving a circular economy for plastics. Bringing innovative solutions like ‘Recycle for Tomorrow’ can raise awareness about the importance of waste segregation at source”.