New York (Reuters): Kik Interactive, which created the chat platform Kik, said on Thursday it was launching a crypto-currency or token called Kin that would enable customers to use a whole range of digital services.
Kik is a free chat and messaging application founded in 2009 and built for teenagers, with about 300 million registered users.
The Kin token will be created on the Ethereum blockchain, another online public ledger much like that of bitcoin, the original digital currency. A sale of the token will be slated some time this year, Ted Livingston, Kik founder and chief executive officer, said.
He said Kik would be the first social media app to create its own currency for future sale to the public.
Livingston added that 10 percent of the token would be sold in a public sale to investors, in "initial coin offerings," a capital-raising scheme employed by blockchain companies that entails creating a digital asset and selling it to the public.
At the moment, ICOs are not regulated.
Blockchain emerged as the software underpinning bitcoin and is maintained by a network of computers on the internet. It has gained global traction given the technology's ability to record and track the movement of assets.
"A crypto-currency opens a strategy that can lead to a future in digital services that is both open and better," said Livingston.