‘Cambridge Analytica’ to shut after misuse of FB data

‘Cambridge Analytica’ to shut after misuse of FB data

Cambridge, England (Web Desk): The embattled political consulting firm Cambridge Analytica announced on Wednesday that it would cease most operations and file for bankruptcy amid growing legal and political scrutiny of its business practices and work for Donald J. Trump’s presidential campaign, international media reported.


According to details, the decision was made less than two months after Cambridge Analytica and Facebook became embroiled in a data-harvesting scandal that compromised the personal information of up to 87 million people. Revelations about the misuse of data, published in March by The New York Times and The Observer of London, plunged Facebook into crisis and prompted regulators and lawmakers to open investigations into Cambridge Analytica.

In a statement posted to its website, Cambridge Analytica said the controversy had driven away virtually all of the company’s customers, forcing it to file for bankruptcy in both the United States and Britain. The elections division of Cambridge’s British affiliate, SCL Group, will also shut down, the company said.

Cambridge Analytica came under scrutiny over the past year, first for its purported methods of profiling voters and then over allegations that it improperly harvested private data from Facebook users. Last year, the company was drawn into the special counsel investigation of Russian interference in the 2016 election.

The story is originally published by ‘New York Times’